JAY SAMPAT

Problem Statement

Making a brick-breaker clone that is specifically targeting the gym-going audiences and creating a marketing strategy around that. The game was then to be pitched to a group of investors with a production budget and road-map for generating revenue on the same.

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What is the game?

Lie Down is a casual game that aims to reduce muscular pain and tiredness after any strenuous workout or gym sessions. ​We chose to create something casual, Lie Down allows players to get a feel of their numb fingertips after a workout. 

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This project was more heavily focused on generating an audience base and hyping them for the game. We took several play-tests after gym sessions and even sent over the game to well-known body-builders of the city of Pune.  Adding to this was our constant push on social media platforms with wide coverage including a dedicated website that offered updates. We managed to market the game well for the final jury for this game.

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We even got attention of a celebrity physical trainer that gave their thoughts on this game.

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Note that this project is a part of my first year's post mid-term jury at Rubika Supinfogame.

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Features​​

• Simple and unique gameplay

• Minimalist art-style and UI

• Level Progression system

• A game aimed at offering relaxation

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Contribution

• Conceptualized the new mechanic

• Planned the progression system for 200 levels

• Defined difficulty for the prototype

• Assisted marketing on social media platforms

• Researched over the target audience and the concept

• Calculated the budget for a mock investor pitch

• Decided the price list for the game in targeted markets

• Estimated projected income and returns for investors

• Assisted in conducting surveys with gym-going people

• Regulated a competitive landscape for the game